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1.
When it really sucks! And maybe you can't do anything about it. Also, a way of showing compassion for another in an unlucky circumstance.
Man, I'm sorry.. That' Rough

or..

Joe: What's up with you?

Tom: I have mad blueballs, this chick never puts out.

Joe: That's Rough!

Tom: Man, you don't know what Rough is! I'm 30 and still a virgin.

Joe: WTF? Really? That's Rough!
by fine how about this one January 25, 2012