The phrase was coined by Boston-area resident Dana Gitell. Gitell, along with her sister-in-law Deborah Gitell, created a Facebook page and Twitter account devoted to the phenomenon. A Los Angeles-based festival will be held on November 29, 2013 at the Pico Union Building.
Thanksgivukkah is characterized by products promoted on and sold online. Funds to produce a turkey-shaped menorah, dubbed "a menurkey" were raised via a Kickstarter campaign. The Los Angeles Thanksgivukkah festival is being funded by a campaign on Jewcer.
While the imagery and products surrounding the day are light-hearted, advocates contend it has a broader significance resonant with American democracy. "There are amazing similarities between the Pilgrims’ quest for religious freedom and what the Maccabees were fighting for,” one organizer told the New York Daily News.“This a great opportunity for Jewish Americans to celebrate this country and for everyone to acknowledge the greatness of our shared religious freedoms.”