The comfort that some individuals get from the television. IF nothing else, the fact that a TV in the room is on provides comfortable background noise rather than an actual desire to watch something. A person who depends on TV comfort might turn the TV on and immediately exit the room because he/she has a sixth sense that tingles whenever a TV is not on.
A student was exhibiting a need for TV comfort when she asked the students around her in the lounge if she could turn on the TV. After the TV warmed up, she changed to food network and flipped open her laptop to do something constructive. DAMN TV COMFORT!