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1.
Derives from Survival of the fittest by Charles Darwin, almost the same concept.

Think of your typical high school. An individual, or a group, eventually becomes the coolest shit in town. Once the spotlight is on them, the people who are uncool eventually dwindle and implode (or realistically...their genes die off and all the cool kids go to the summer of '69).
Person 1 and 2 get noticed more than person 3.

Person 3 becomes less noticed for the things that person 1 and 2 do (attention whoring...or just being themselves).

Person 1 and 2 eventually are the Survival Of The Coolest and person 3 does not reproduce and eventually his or her genes die off and are never seen in anyone else again.
by Le Derpson December 08, 2011