This is an eight day celebration of Strongbow that coincides with the Jewish celebration of Hanukah.
People of all faiths celebrate this holiday. All that is required: You must belong to the Strongbow faith.
England's most famous dry cider is the fuel that this eight day festival of drinking and fire relies on.
The BOWNORAH (similar to the Jewish menorah) must be lit before each night's drinking can commense. The Bow-Shamash must be lit first, then the other candles (which are inserted into the tabs of empty 'Bow cans.)
Hey, it's the first night of Strongbonnukah. Let's go buy a case of Bow and get wasted.