A company who doesn't give the slightest shit about you, whether you detest them or swear allegiance to the Playstation. Ruthless when it comes to business, they'll fuck over and bully as many companies as it takes to make money. Sony fanboys are the easiest to troll, but the hardest to understand; being loyal to a company who cares about nothing but your wallet makes no sense.
Lik-Sang was an excellent site. One day, Lik-Sang started selling Japanese PSPs to European gamers. Sony looked out from its dark castle, and feeling intimidated by this, it proceeded to sue Lik-Sang to oblivion. This, children, is what we call "retarded".