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1.
Social Media Super-Colonies is taken from the Argentine Ants in California that have created a colony which spreads hundreds of miles and contains billions of ants hence the Super part of the phrase.

Ants are the most social insects inviting and joining communities within their colonies. The same way that social media works when going viral.

Social Media Super-Colonies refers to inviting people to connect and join online communities which anyone can be part of, however as with any colony they have a defence barrier when it comes to other colonies.
A prime example would be Apple Inc. Apple have created a Social Media Super-Colonies which have the entire world connected. It also has large competitors which they continually put a defensive barrier up and compete to be the best.
by Tiny Ant Marketing September 14, 2013