The person will create a circa of close knit companions based on rewards, affection and attention. The audience or crowd is expected to grow in and exponential rate to capital gain. Giving the person validity in the form of material or monetary growth. Victims of this sort of negative scheme (schematic) are seen as targets, pigeons or just plain followers.
Much in the manner of Evangelist 2.0 they use internet start-ups and similar forms of mass media to present and harvest capital. Modern Social Evangelist are born of the internet boom and mid 2000 financial recession. As the need to convert digital products into assets became known as monetization.