one of many vague, nebulous, meaningless marketing hype phrases with no prerequisites, rules or regulations required to differenciate between them.
see: hit, break-out/thru, smash.
they imply that the product is already in some way "successful" & therefore is deserving of your attention, because you the consumer are a follower & couldnt possibly find something interesting on your own unless thousands or millions or others had already experienced it & said it was worth your valuable sheeple time & interest.
After a decade long career, selling millions of albums and touring the world several times over, the band finally had a 'smash hit' that went to number 30 in the charts.
something that is very successful
It was hard to believe that this video game was already a smash hit and that it was released only recently.
a british magazine aimed at 10 year old girls. Features 'hot gossip' about the hottest pop stars. sometimes contains free gifts.
I need to go to the newsagents to get this week's smash hits. I hope it has busted on the cover, they are sooo hot.