A magazine established in 1997 in Japan by Japanese photographer Shoichi Aoki. Also a photobook.
It showcases the trend of wild street fashions in Harajuku district of Tokyo.
Many Westerners call FRUiTS a fashion ("Being FRUiTS-y", or just "FRUiTS"), but it is only a magazine with many types of styles. Decora is often mistaken for this "style", as it has a large showcase in the book "FRUiTS".
These styles include Lolita, Decora, Gyaru/Ganguro, Second-hand fashion/Bohemian, Garage style, British Punk, and many more.
FRUiTS magazine is more popular in America than in Japan.
Japanese fashionista/hipsters, from the photo book by Shoichi Aoki.
Guy: Hey, look at those fruits!
Girl: I wish I had their style, but I'm just a lame scene kid.