Top Definition
A nickname given to 343 Industries after they took over the Halo franchise from Bungie studios in 2011.
"Hey matchmaking is down."
"That's SB for you."
"SB?"
"Shitty Bungie."
"Oh you mean 343 Industries"
"Same difference."
#343 #halo #bungie #microsoft #343 industries
by Stank O'Connor December 09, 2011
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