"John nicknamed his cat Shitstick because he was making fishsticks one day and the cat was begging for one, so he said "here you go Shitstick, enjoy!"
"Dammit, there's nothing to eat, what are we eating tonight? - Shitsticks !" *finger points to cat litter box*
fish stick fish sticks fishstick fishsticks shitstick shitsticks cat cats
the term "wrong end of the shit stick" was coined because if you were to take a dump at night, and needed to grab the "stick", you had a chance of grabbing the wrong end of it.