Googling something you are ashamed of not knowing. In my case, as a heterosexual male, I frequently shamegoogle to find out what professional sport is being played at a given time of year or what they call the segments of a certain sport.
I also shamegoogled to find out not only what sport the Ravens played, but if they were professional or college. I'm not proud of this, but the word "shame" is right in there.
Mark didn't know where the battery was in his car. He had to shamegoogle it on his iPhone right there at Pep Boys.