Prior to the (unpopular) packaging change, Seabrook was known for its eccentric use of quotation marks (e.g. "More" than a "Snack) and the packets had a window, through which customers could check that the crisps were unbroken - proudly proclaiming the ability to "See" what you "Buy".
I went to his house to watch a movie and he was such a seabrookesque host.
Don't study too hard! Else you will start seabrooking