Later used by a Danish T-shirt company as their name, because they were worthy of using said word and its general awesomeness.
Many adoptions of the word have developed since then, most of them in Danish.
Wrong guy: "Whoa, did you see that viking elephant flying in a loop with a jetpack while breathing fire?! That was totally awesome!"
Right guy: "Yeah, but I think the word you're looking for is 'Schwe'!"
Random guy: "Hey, that T-shirt is pretty sweet, where did you buy it?"
Awesome guy: "From this really awesome company called Schwe, you should check it out when you get home!"
Random guy: "Thanks man, I will!"
<Americans>"THAT WAS TIGHT! THAT WAS TIGHTEOUS! THAT WAS LEET! THAT WAS COOL! THAT WAS NEAT! THAT WAS WICKED! THAT WAS SHIFTY! THAT ROCKED!!!!111"