A measurement of the combined cuteness and collectibility of a character, set of characters or brand, often to the extent that characters or brand are mere engines for product placement.
As he wandered through the store, looking at the figures, he wondered "How did a Super Deformed Minotaur actually put on a turtleneck sweater?" The shear sanriosity of the place quickly pushed that question to the back of his mind. More importantly now was "How do I fit these all in my cube?"
by Vincent Tanakas April 19, 2008