Originally a sticker on the back of cars used to denote a surfer, bodyboarder, or general beach bum whose life centered around the ocean or related beach going activities. Ever seen a 32 year old man whose primary activity was surfing and working on his tan? That person would have a salt life sticker.
Unfortunately the trend spread to senior citizens, wanna be hipsters, soccer moms, and other persons wishing to inform the world that yes, they too have visited the beach at some point in life and they have the sticker to prove it.
Dude: "Check out this wicked Salt Life sticker I just got for the back of my car!"
Me: "That's really lame dude. My Grandma has one of those on the back of her wheelchair and aren't you afraid of the ocean ever since you got raped by that dolphin?"
Dude: "I don't want to talk about it."
Always at the beach; Stay at the beach;
Chase: Hey bro, where should we meet up at?
Logan: What kind of question is that? You know where I stay at.
Chase: Oh yeah, the beach.
Logan: Salt Life!
Being passionate about the Ocean and utilizing it in your life. Whether it be via boating, surfing, diving, fishing or just being a beach bum. Salt Life is a company that sells apparel, jewelry, stickers and etc, so "Salt Lifers" can show their pride.
I've been bumming around the beach a lot lately. Really living the Salt Life.
Susie moved to Florida and is really into the environment now. She goes to the public beaches and cleans up trash. She wants to keep it clean so she can enjoy her new salt life.