IF a hot girl likes a Rory, she will not admit it because, despite said charisma and charm, she would feel embarrassed to associate herself with him in public/around close family due to his being a little husky. Hence, Rory will stay in the Friend Zone regarding that person until Rory dies.
Sources: personal experience(s)
Other notes: Despite constantly being friend-zoned, Rory does truly care but feels sad that he will be Forever Alone forever.
"Oh... that's Rory. We're......friends."
Other chick: Hah, yeah, I did a week ago, he's got the biggest cock.
Another Chick: are you guys talking about that shy guy over there?
Some Blonde: yeah
Another Chick: I thought he was a Rory, I mean just look at that ass!