When one takes a Chrysler 300 and attempts to customize it's exterior in such a away that it looks like a more expensive car, often a Rols Royce.
Dude 1: Holy Crap! Look at that Rolls Royce!!!!
Dude 2: Its not a Rolls Royce. Just a Rolls-Job.
Dude 1: Oh. Why would someone go and do that?
Dude 2: Because Douchebgs need something to drive besides Hummers.