Something fake that tries to emulate something great, but fails miserably. A fugazi or knock-off, as in the fake Rolex (Rolecks) watches sold from blankets on 125th Street and Park Avenue in Manhattan by dudes wearing Dior shoes and big straw hats.
Everyone: "George W. Bush is a Rolecks Teddy Roosevelt. His brain stopped ticking way before he took a licking. Why'd we (re-)elect that guy?"
Guy in hat: "Hey man, wanna buy a Rolecks? Five dollars!"
Me: "Holy shit, there's a tree growing through the roof of that office building across the street!"