It has the Kinnikinnick River (AKA 'the kinni'), a prime spot for kayaking, fly fishing, and feeding the ducks with your kids.
Despite a sign at the entrance to town that says something about "an inclusive community", the one by the largest place to shop, Shop-Ko, River Falls is predominantly white. There are good/intelligent people of diverse races, but a lot of the non-whites (and a lot of the whites as well, most of which are of the younger generation) are uneducated buffoons.
There is a surprising lack of activities for the youth that live in town or go to school in town, other than sports (which not everyone loves), so many of them turn to drugs or other things for entertainment. Attempts to make good places for the youth of River Falls have mostly failed (such as the Hot Spot), which pretty much sucks.
However, the education system is pretty decent, except for a general dislike of administrators (particularly at the high school) and lack of snow days. There are lots of kids getting good grades and drug free (but without a doubt bored out of their minds).
Passenger: I think it was a college student. There isn't a crosswalk there, so they must have been texting. That's how it works here in River Falls, WI.
uneducated buffoon #1: yo dawg lets go to bums.. timmy got some gud shit mayn, we gunna get so hiiigh
uneducated buffoon #2: yeaaaa man lets get high and not do our homewurk cuz there aint shit to do aroun' hurrr!
Mom: Let's drink beer!
Dad: That's right, we live in wisconsin now, with our small and economically-aware young family! Yay, beer on sunday! Our taxes are high! Yay!
Fly fisherman: ...
Hand me the bucket, jimmy. I caught me a biggun.