The infamous "rickroller" below named marcellus67 will promote, in the following example, on a forum thread, a particularly incredible video by using of exagerated sensionnalism with the idea to catch the attention of those deviant perverts. Those same perverts, overly excited by the idea of that primate pleasuring that whore, will click on that YouTube link with the quickness only to hear the first note of Never Gonna Give You Up by Rick Astley and be amazed by his ginger awesomeness.
INCREDIBLE!! DOUBLE FISTING OF A THAI PROSTITUTE BY A CHIMPANZE!!
omg, you guys.. You HAVE to see that video, it's so gnarly!
Posted on May 11th 2007, 11h28, by hornyjim
FUCK YOU MARCELLUS!! THAT WASN'T FUNNY AT ALL. I HAVE BEEN F*CKING RICKROLLED.
Popularized by the SomethingAwful and World of Warcraft forums in March of 2007, it's starting to disperse onto more websites as of May.
Rick Rolling can also be a real life act of the music clip - normally by playing the song and having an impostor sing or dance to the video. Thus "Rick Rolling" the unsuspecting audience.
It is popular on video's that promise exclusive footage - such as a GTA4 gameplay, Or Halo3 exclusive.
Clicking the link to a video of Rick Astley's "Never Gonna Give You Up", thus being Rick Rolled.