to show embarrassment for another person's humiliation, embarrassment, or misfortune. Also synonymous to uncontrollable blushing at the mention of any genitalia, sexual situations puns or innuendos, and the word "blush."
I was richin' so hard for that boy that tripped and spilt everything on his tray in the middle of the cafeteria.
Money, and representation of wealth (People and Things)
Daaaaammmmnn sooooon, that Rolls is RICHIN'