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2. Retailiate
to retaliate to someone having something new by buying something to show that yours is newer and better.
John was bragging with his new car, so Mark had to RETAILIATE by buying himself an even better car
1. Retailiate
Boycotting or otherwise protesting against a store that operates unethically or that is not consumer-friendly.
When we found out that Jack's Department Store paid its male employees 25% more than its female employees, we retailiated by putting up posters outside for Sid's Department Store.
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