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The precursor to the vastly popular 700 model, when released, it was more accurate than any other centerfire rifle ever, mainly due to its revolutionary, all in-house design. Available in .270 Winchester and .30-06 Calibers, the rifle was soon immensely popular among all types of hunters.

It was also very affordable at the time, retailing for less than $90. Its no-frills, nothing special design hit home with hunters that were looking for an accurate reliable gun that didn't break the bank.
"You should grab the Remington 721 and lets go get some whitetails"
by Rednecktified January 02, 2012
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