Top Definition
The act of conducting business online with the realisation that your old products have value and likely loss aversion. The product holder therefore increases their revenue to repurchase a new product whilst selling back their old ones.

During the recession smart consumers, 'trade in' to continue buying new.
Recommerce 101:

Entrepreneur online at myfreecams.com: For every gift purchased on my Amazon wishlist you will receive a pair of my cum soaked panties.

Guest: Fap Fap Fap.
by What 'bout ye Lawrence March 07, 2012

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