When you buy something (car, couch, potato chips, ect.) that are a diffrent brand then what you usualy get. you do this because the previouse brand disapointed you in some way in the past.
Guy 1: " What's with the new car?"
Guy 2: "My Ford was a disaster on wheels. I crashed into a fence, and I hit my head. I actually woke up, thinking i was P. diddy."
Guy 1: "Then why did ypu get a Honda? I thought you liked fords?"
Guy 2: "Honda's are my rebound brand."