By definition, a Radio Media Tour is a series of back-to-back radio interviews that
allows a spokesperson to be interviewed by multiple radio stations and/or networks within a few hours. A spokesperson interacts directly with radio reporters
and this maximizes on-air time for a spokesperson, typically three to four
minutes per interview. A Radio Media Tour is a PR device used to publicize anything from a new album release to a museum exhibition.
I really liked Victoria Justices' single 'Gold' from summer 2013. However, maybe it would have been more successful if her record company had put more effort into promoting it...such as organizing a big Radio Media Tour. I think Victoria has a nice personality and if the public had heard her discuss the song on a Radio Media Tour maybe it would have had a bigger impact.
by milvianbridge February 28, 2014

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