Really Awesome guy/gal who favours cheekyness and flirting as a way to anything they want, including food, alcohol, possibly drugs and of course women.
All round top person! (Y)
Rachel: OMG, this guy just came up to me and went OI OI CHEEKY, he was Really Awesome. Do you know him?
Ross: No, but whoever he is he sounds Pure Cheek!