A post-modern literary genre, involving sub-standard, pseudo-journalistic articles, typically found on internet sites such as Yahoo's homepage.
The genre was created when random, non-researched and throw-away lifestyle articles, such as the example below, were posted in the same internet space as serious, often tragic, news stories. Here, the element of sensationalism normally found in pulp literature is often subdued in an attempt to feign scientific validity, though it can often be found in such instances as advising against shagging the milkam, as in the example below.
This uncanny juxtaposition of pseudo-scientific life-style articles and serious journalism led to the coining of the phrase "pulp-journalism" to indicate how these lifestyle articles were infiltrating a space normally reserved for serious writing.
In one of the first recorded instances of the phrase ever used, a comment below the article, posted by "John" read:
"Wow, this article has just crystallised a new literary genre for me. I shall call it:
Pulp Journalism" (sic)