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Actions of tactical media intended to raise awareness about problematic social issues. More sophisticated than a prank, more ethical than a hoax, a 'proax' is well-conceived and executed, culture jamming public event that uses deception to uncover a deeper truth, make an artistic and/or political statement, or expose criminal behavior.
The Yes Men's Andy Bichlbaum appeared on television news posing as a representative of Dow Chemicals, claiming that Dow planned to compensate the victims of the Bhopal disaster by liquidating Union Carbide and using the resulting $12 billion to pay for medical care, clean up of the site, and funding of research into the hazards of other Dow products. The proax cost Dow billions of dollars in stock losses.
Proax by vulgarboatman July 10, 2010
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Praxeology 

Praxeology is the distinctive method of the Austrian school of economics, popularized by the economist Ludwig Von Mises. It rests on the fundamental axiom that individual human beings act, that is, on the primordial fact that individuals engage in conscious actions toward chosen goals. This concept of action contrasts to purely reflexive, or knee-jerk, behavior, which is not directed toward goals.

Definition provided by the Mises Institute
The basic principles of praxeology were first discovered by the Greek philosophers, who used them as a foundation for a eudaimonistic ethics.
Praxeology by Corn Goblin June 1, 2017
Related Words

proximity effect training 

When someone occupies a weight machine so you can't use it but they just sit there, napping, texting, chatting, whatever.
I'm lifting and I look around to see the nine other people all doing proximity effect training.

Hanae-fun-by-proxy 

Finding a mistake after spending a lot of time figuring out the issue and being in the position such that someone else has to fix it.
Person A: I'm glad we figured out the issue!
Person B: Happy to help, I am having a lot of hanae-fun-by-proxy since you are the one who needs to fix it!

celebrity by proxy 

Close relative to the professional celebrity you are famous because you are related(not quite) to someone famous.
The future(?) son-in-law of the former presidential candidate has become famous as a celebrity by proxy.
celebrity by proxy by Stephan Smolka November 25, 2009

pig by proxy 

A narcissistic individual who thinks they should have the same respect and authority as a police officer because they have a friend or relative who is a cop.
That mouthy idiot Brian thinks just because his brother is the po-po that he also has authority. Typical pig by proxy.
pig by proxy by 23rd Chromosome October 27, 2015

proximity enticement

The opposite of approach avoidance. To become increasingly attracted to a decision as one nears the decision moment.
"I felt a bit guilty when I told my wife I was going bowling, but as we pulled up to Jiggles the sense of proximity enticement washed that all away. "
proximity enticement by aretegroup February 27, 2015