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2.
quality-defining synonym for the amazingly cheap chain shop 'primark'
Man 1: 'hey, nice cashmere jumper, who's it by?'
Man 2: 'Primani mate.'
by sebzzzzz October 14, 2007
 
1.
An oxymoronic amalgamation used by shoppers of the Primark clothing chain, in order to add an illusion of Quality and high-class. Consists of PRI(mark) and (ar)MANI, the former being a cheap and tacky clothing store which incidentally sells knock-off, one-wear versions of the latter, a fashion house lead by Giorgio Armani.
"I got this from Primani on Oxford Street"
by Thomas Garrod May 30, 2008
 
3.
Another word used for Primark.
"I need some clothes, I'm going to Primani"
"Where is that?"
"At the shopping centre!... Primark!?"
"Oh. Well that makes it sound so much more expensive, and well, it sounds a nicer name!"
by realoren June 16, 2014