In Call of Duty (4 onwards), the excitement one feels when entering Prestige mode. Wears off quickly when one finds the restriction of weapons, perks, and the like to be mundane.
xxNoobKillerxx: Hey, nice emblem, is that 2nd prestige?
Fragman420: 3rd actually. Prestige is a bit boring though, by level 12 I'm usually off the Prestige Prozac.