The act of doing anything that you would consider pimp or player on a consistent basis with a group of your boys. When you pull off this act, you can look at each other and just say plays. The other guy will know exactly what you mean.
While chillin' at the bottle service table, I had these two girls join me. One sat on each leg of my lap and got both their numbers. I looked at my boy Evan and he just said, Plays!