I derivative of pity sex. When a action sports company sponsors and individual in exchange for promoting their goods not on the basis of being top talent but granting them status because they make up for lack of talent in other areas such as stoke, balls or age.
I can't believe that fat middle aged long boarder got sponsored by Breaking Boards just because he has more courage to ride huge scary monster hills; Or perhaps it's because he is older than my parents; Or they just feel sorry for him. Anyway, I am the best skater, he sucks, and I am going to hate on him because of it... pft! What a pity sponsorship!