A Personal Representative is the 'you' people meet right away or when you try real hard to give off a certain image ... before you lost control and show the real you. It's your publicist, the image you put out there. It's more than a first impression... it's what you put out there and the image you blow because you're not that way at all.
"Gosh, Skippy was so cool for the first few months, but after his Personal Representative quit, he turned out to be a real jerk. Guess he couldn't keep up the front."