A fight on a fight card that garners significant attention from the general fight community because its back story imbues it with a value that generally overshadows the co-main and main event. This fight is usually slotted away from the co-main and main event slots but does not necessarily mean it is not the co-main or main event. It is the fight people want to see regardless of what else is on the card.

This phrase is generally used by MMA reporters New York Rick and Ariel Helwani on The MMA Hour.
New York Rick: So what fight do you believe should have been the people's main event UFN :76?

Ariel Helwani: Ben Rothwell vs Stipe Miocic assuming the injury bug did strike again.
by StarfishLightning October 27, 2015
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A fight on a fight card that garners significant attention from the general fight community because its back story imbues it with a value that generally overshadows the co-main and main event. This fight is usually slotted away from the co-main and main event slots but does not necessarily mean it is not the co-main or main event. It is the fight people want to see regardless of what else is on the card.

This phrase originates from The MMA Hour, first coined by journalist Ariel Helwani
Ariel Helwani: "Volkanovski vs Ortega is going to be insane, but let's be honest, the Nick Diaz vs. Robby Lawler rematch is the People's Main Event"
by MemeGod630 November 17, 2021
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Invented by Ariel Helwani. A phrase used to denote a fight on an MMA fight card that garners much attention from the MMA fan base. A fight that fans are looking forward to watching just as much, if not more, than the card’s actual main event.
Ariel Helwani: The fight that fans are looking forward to most is Todd Duffee vs Gian Villante, it is without a doubt the people’s main event. Okay guys I’ll see you next week, same time, same place, till then I say, “Peace, I’m outta here!”
by Leuii November 18, 2021
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