Noun: To do a paula radcliffe. The act of not bothering to make much of an effort to win something, unless there is a financial gain to be made. This applies especially when representing your country for nothing when you cannot be arsed compared to winning marathons by a mile where huge sums of cash are involved.
Neil: God I cannot wait to see the rowers at the next Olympic Games.
Nigel: Me too lets just hope they don't do a paula radcliffe on us and save themselves for the Henley Royal Regatta!