The town can be seen only by those in it but one forgets most of the details and people they meet there the next day - thus the mystical nature of the place.
Student: I have one more exam left then the girls and I are going to Partytown.
Mum: I see dear, is that on the East Coast ?
Student: It's whenever I am Mum, god..
Jasmin: You were Queen of Partytown last night..
Partygirl: Was I ? I have no idea what happened. Winning.
Jasmin: That's Partytown for you.