Pareidolia is the phenomena of seeing faces/figures/forms in patterns; as opposed to where one normally sees faces/figures/forms (on animals including people/landscapes etc.)
Pareidolia is seeing what appears to the individual to be a representation of a face, figure, or form in the clouds, wood grain, marble, smoke, shadows, or any non-homogeneous area. It can also be an auditory phenomenon as in hearing white noise or a record played backward that sounds to the individual like words or a melody that isn't actually there.
by fred ressler September 15, 2006
Misperception of an ambiguous stimulus as something specific.
Seeing images in clouds is an example of pareidolia.
by Loadmaster July 21, 2004