The first step in hipster initiation. Fill a bathtub with Pabst Blue Ribbon, get in it and drink it. You’ll develop a taste for the nasty beer over time and have no problem guzzling them down in public. Then you can impress your friends on how much you enjoy drinking cheap beer.
Steve is now a hipster because he performed a Pabstism. He can now drink shitty Pabst Blue Ribbon without cringing.