Pronounced ooooyah by normal Leicester folk, and oooooyohh or oooooyorr by 'cheesits'. Short for 'ohh yer bleeder!', pronounced 'oooo yorrr bleeedorrr'
Overheard in fruit market
'Massive clot on the brain, had to get an air ambulance'
'OOYOH!'
by Anonymous July 25, 2003

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