Occilococcinum is a medicinal product made by BOIRON and used to combat symptoms of the flu and common cold. It comes in boxes full of small cylindrical containers, separated into groups of three. It is vastly popular because it can be purchased at most pharmacies without a prescription and it is easy and pleasant to use - it comes in granules that taste sweet and one must simply tip the container over into their mouth, pour the product below the tongue and wait for it to dissolve.(3 containers a day, 5 hours apart)
The caption on Boiron's add reads:
Tough to pronounce.
Even tougher on your flu."
"I've caught a terrible cold."
"Try Occilococcinum. It'll do wonders for you."