They endorse Travis Barker (of blink-182 fame), and so loads of little screaming fans have decided that they should save up for years to buy one of OCDP's ridiculously expensive kits so as they can be just like their idol!!
Most Travis-obsessives are currently frowned upon in the wider drumming community, mostly because quite a few of them are genuinely terrifying.
Due to these little fan kids, OCDP are currently taking over the world. This venture means that they take FOREVER to finish making any drums that people order from them. Their workers also spend 80% of their time surfing instead of doing their job.
In fairness to them though, they DO make very nice drums that look and sound awesome.