The act of sporting a Northface - an outdoor clothing and accessories store - brand jacket. These jackets are very popular in young upper-middle/upper class circles and on college campuses. Most of the people wearing Northfaces don't necessarily participate in the rigorous, cold weather outdoor activities for which these jackets are manufactured. They are comfortable and expensive, so people wear them to stay warm and look classy.
I'm Northfacing it in the apartment today, since I can't afford to turn the heat on. I spent too much money on my Northface.