The act of using a news story as a means to fill air time - seemingly more as a reality TV event then as an attempt to actually report "the news".

Typically occurs on day 2 and beyond of a major natural disaster.
CNN has devoted more than 100 hours this week to the tragedy in Haiti, even though the earthquake itself happened more than 10 days ago. After the first day of coverage this amount of live coverage seems more like newsploitation than news reporting.
by AutomationNation2 January 22, 2010

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