The more run down and/or unpleasant parts of New Jersey that make the state so infamous.
Such as but not limited to Newark, which borders New York City where many journalism and media corporations are based, Jersey City which is named after the damned state, or Asbury Park which is secretly where every 1990s rap music video is based off of.
Bobby McFerret: "Hey look at that sign. It says we're entering Newark."
James Gandalffini "The Grey": "Shit! Strap on your belts boys. We've just crossed over into...New Jerkskey!"
Everyone else except that mute guy: "*GASP*"