The company's mascot, the one-eyed, handlebar-mustachioed Mr. Boh, has been a recognizable icon since the 1950s. Although the mascot itself was retired in the early 1960's, it is still a highly popular image, especially in Baltimore, where it is considered an unofficial city mascot. A Mr. Boh neon sign currently sits atop the former site of the National Brewery building in the Brewer's Hill neighborhood of Baltimore. The former brewery is now known as Natty Boh Towers and is rented out as apartments and offices. Mr. Boh still appears on all cans, bottles, and packaging.