The act of listing your first name on Urban Dictionary then describing yourself as a great or desirable person. This lone act is ruining the random search function on UD by replacing real words with stupid, lame-ass self praise. A complete waste of time, these entries should be rejected by UD instead of being added to the list.
Comes from trolling, the annoying act of people posting stupid crap on sites just to get a reaction.
A: Dude, I just did a random search on UD and saw all of these entries for "Katie", "Bob", etc.
B: Yeah, there's a lot of that stupid name trolling on UD now. It's really ruining the site!
A: Totally. Wish someone at UD would do something about this.