Example 1:

Tom: Cuz, I heard you got that hot chick to go back to your place last night, how'd that work out??

Sharif: Yeah right dude, the moisture industry is taking a beating in this economy.

Example 2:

Tom: Yo kid, you and Jen been hangin out a lot recently, what's up with that?

Sharif: For real, thank god the moisture industry is back on the rise, I was just about to turn gay.